PACE Salsa
Our Finished Product
Our goal for this project was to position PACE salsa as the premier choice for consumers in grocery stores like Basha's or Frys, focusing on its fresh ingredients and compatibility with tortilla chips. The audience we are trying to target is everyday grocery shoppers seeking quality, flavorful condiments. The key message is highlighting PACE Salsa's exceptional taste and quality ingredients to make it the go-to salsa choice.
Our Initial Sketches
For the base image, we wanted the Central focus on the PACE Salsa bottle, surrounded by culinary utensils and dishes that complement the salsa ,underscoring its versatility as a condiment. For the three smaller images, we wanted to tell a story of how PACE salsa is freshly made and can be used to enjoy with tortilla chips.
Shot 1
At Home Experimentation with Props and Lighting for Shot #1
In-Studio Experimentation with Props and Lighting for Shot #1
Ensured consistent lighting and prop alignment for visual balance, making the salsa bottle the focal point
Lighting Diagram for Shot #1
Shot 2
In-Studio Experimentation with Props and Lighting for Shot #2
Shot #2 Challenge and Solution :Balanced the lighting by adjusting the key and fill lights' intensity and angles to highlight the product effectively.
Lighting Diagram for Shot #2
Shot 3
In-Studio Experimentation with Props and Lighting for Shot #3
Shot #3 Challenges and Solution: Mitigated highlights using a whiteboard, optimized shadow control, and light positioning for reflective surfaces
Lighting Diagram for shot #3
Shot 4
In-Studio Experimentation with Props and Lighting for shot #4
Shot #4 Challenges and Solution: Addressed backdrop and shadow issues by switching to a granite backdrop, reducing reflectivity, and softening shadows for a more appealing product presentation.
Lighting Diagram for Shot #4
Final Photos
